We were appointed by the UAE Space Agency to define their brand position, create their brand identity, and provide ongoing creative support.
A series of one-on-one interviews and workshops with the Space Agency’s Senior Management team resulted in the identification of a unique brand position - ‘Imagine the Impossible’ – and the creation of a brand model that reflected the company’s long-term vision, mission and values.
With the brand model in place, we began work on the creation of a look and feel that would complement the Agency’s Federal Government brand mark; creating a series of hand-drawn space illustrations, which offered visual relevance, and selecting a bold colour palette, which provided a sense of dynamism. Comprehensive brand guidelines were then produced to help facilitate the brand’s longer-term management, activation and implementation.
We also run a series of high-profile youth engagement initiatives, including a Space Rocket design competition that was given the Royal seal of approval by His Highness Sheikh Mohammed bin Rashid Al Maktoum.