Activating Brand Partnerships

The Energy for Life proposition was supported by a series of complementary brand partnerships, such as the ADNOC Abu Dhabi Marathon and the Formula 1 Abu Dhabi Grand Prix. These partnerships have helped to explain, embed and promote the Energy for Life proposition with both local and international stakeholders.

The Abu Dhabi Marathon is the largest mass participation event in Abu Dhabi and involves thousands of competitors, spectators and volunteers. We created a vibrant look and feel to help drive participation and created the graphics for the Event Village activation zone.

The Formula 1 Etihad Grand Prix was an ideal opportunity to associate ADNOC products with the high-performance world of Formula 1. As well as creating the look and feel for ADNOC's Paddock Club suite we created various pieces of collateral designed to raise awareness of the diversity of ADNOC's product portfolio.