Bringing Energy to Life

In 2019, we launched ADNOC’s inaugural creative campaign “Energy for Life”, a fitting analogy for the value that ADNOC brings to the UAE, and the first campaign of its kind in the company’s 49-year history.

This truly integrated campaign was delivered across print, digital, out-of-home, radio and a series of community activations. The aim was to highlight ADNOC’s critical role in enabling and accelerating the UAE’s growth and development, while also underlining the company’s enduring contribution to the community’s quality of life.

A 95-second video commercial – directed by renowned Emirati Director Ali Mostafa – featuring a cross-section of inspiring Emiratis, from diverse industries and sectors and was broadcast across TV and shown in cinemas and on social and digital platforms. This was complemented by a series of ambitious and eye-catching print and digital adverts and a short-form documentary series which celebrated inspiring Emiratis and engaged employees.

The Energy for Life campaign resulted in positive shifts in brand perception, with a 7% post-campaign increase in favourability across the UAE.