Special Olympics

All About Brands were commissioned to create linked identities for both the Regional and World Games. Both concepts were inspired by traditional Khoos weaving and are a metaphor for the unifying power of the games and demonstrate the spirit of inclusion and unity that permeated every aspect of the Games.

The Regional Games and World Games identities used the same elements and typography in order to build excitement and awareness of the Special Olympics, locally and regionally over the two years.

We created comprehensive brand guidelines for both events covering every application required to promote and run these huge sporting occasions.

We created the brand and creative for its #meetthedetermined campaign, resulting in unprecedented statistics in both number of spectators and media impressions and earning its reputation as the ‘best ever’ Special Olympics.