In a bid to engage and excite fans in new ways, Manchester City Football Club (FC) wanted to implement a creative project that would celebrate Vincent Kompany, David Silva and Sergio Aguero, in recognition of their contribution of over 10 years with the Club. This would be the first time that Manchester City FC celebrated a player with a permanent statue. The statues offer a totally unique experiential brand experience to fans and enhances the brand connection.
In summary, this was a very important and challenging project for All About Brands. Our role was to identify and shortlist sculptors, brief and evaluate proposals and then recommend the artist and work with them from start to finish on the athlete’s pose, size, scale, materials, transportation etc. and finally to launch the statues in a reveal moment with the City Forever creative (developed by All About Brands) and a documentary.
The project has been a huge success and the client commented, “This project took us into totally unknown territory and it was imperative for the Club we got it right. All About Brands’ advice and guidance at every stage of the project was invaluable and we couldn’t have done it without them.”
Simon Pearce, Board Member,
Manchester City Football Club.