Branding Fertiglobe

ADNOC required a new corporate brand for its export-focused, high quality nitrogen fertiliser company, Fertiglobe, a joint venture between ADNOC and OCI.

All About Brands developed and brought the Fertiglobe brand to life with a simple wordmark logo and style to suitably represent the world’s leading fertiliser exporter.

At the heart of the identity is the bespoke logo, hand drawn, uncluttered and completely unique. In addition we developed a leaf-based global growth graphic to work independently from the logo and give the brand a fresh and vibrant energy in its various applications. The blue tones are taken from original brands ADNOC and OCI and the central letter ‘I’ is dotted with a fresh green leaf motif signifying growth and progress.

We developed comprehensive guidelines outlining use of the core brand colours, typography and a distinctive image style to give the brand its vibrancy and contemporary identity. The brand was launched in October 2019.