Manchester City Football Club

We were appointed by Manchester City to evolve their club crest, and provide ongoing creative support across a wide-range of projects.

A 30-day consultation process, with the club’s ‘Cityzens’ supporters, revealed resounding support for the evolution of the club crest, with fans keen to revert to the historical round shape that had graced City’s shirts from the 1930s until 1997.

The new crest, lauded as a ‘modern original’, features a series of iconic Manchester symbols – including a ship, in representation of the Manchester Ship Canal, three rivers, in representation of the Irwell, the Irk and the Medlock, and the red rose of Lancashire. The year the club was founded – 1894 – was also included, to underline the club’s rich history within the Manchester community.

Since its launch, the crest has been applied throughout City’s Etihad Stadium campus and across the club’s global network. It has also been projected onto Manchester Town Hall, applied to a specially-branded Etihad Airways plane, and was even referred to as “proper” by music legend, Noel Gallagher.