Ma’an was established by the Department of Community Development in Abu Dhabi with the aim of bringing together and inspiring our community to deliver solutions for social challenges.

All About Brands worked with Ma’an’s in-house design team to further develop and refine their logotype before creating a comprehensive look and feel for the brand together with detailed brand guidelines covering all applications.

All About Brands has provided continued strategic and creative direction on a number of brand awareness and targeted, multi-lingual campaigns including “We Impact”, “The Exchange” and “Mental Wellbeing” initiatives, all resulting in desired results of mass community and enterprise participation.

During the recent crisis we developed the look and feel and creative assets for its integrated “Together We Are Good” programme campaign, which saw prominent high-rise buildings lit up with “Together We Are Good” in multiple languages. The campaign generated unprecedented contributions and stimulated society support to health workers and those in need of medical, education and food assistance.

Collectively the campaigns and brand recognition are allowing Ma’an to achieve its goal of creating collaborative communities and make social change within Abu Dhabi.