All About Brands was appointed by the Union of European Football Associations (UEFA) and Vero Communications to work on its new social responsibility campaign, #EqualGame, which positively promotes inclusion, diversity and accessibility in football throughout Europe.
Through powerful storytelling, the campaign shone a positive light on the human characters (fans, players, coaches) who love football and highlighted the diversity which underpins the strength of the sport.
We developed the #EqualGame identity, brand guidelines and artwork for a number of applications seen during the campaign’s launch and beyond.
We also developed the campaign microsite where visitors could explore mini-documentaries, video testimonials, scrolly-style storytelling and engaging fan-generated content, which was updated monthly with new stories and content.
In August 2019, UEFA was awarded the prestigious international Olympic Committee Grand Prize at the SPORTEL awards in Monaco for the #EqualGame campaign.