We were appointed by WorldSport and the Abu Dhabi Tourism and Culture Authority to develop the creative campaign and website for the Volvo Ocean Race Abu Dhabi Stopover 2014/2015.
Our campaign was designed to generate awareness and excitement amongst local, regional and international stakeholders; driving footfall to the family-friendly Destination Village to ensure a big crowd was in attendance for the In-Port Race. The creative was divided into four subcategories - racing, entertainment, heritage, and watersports – highlighting the various events and entertainment options on offer.
We also designed and produced a prestigious limited-edition coffee table book, in celebration of the Abu Dhabi Ocean Racing team’s victory in the world’s toughest sailing race.