Volvo Ocean Race

We were appointed by WorldSport and the Abu Dhabi Tourism and Culture Authority to develop the creative campaign and website for the Volvo Ocean Race Abu Dhabi Stopover 2014/2015.

Our campaign was designed to generate awareness and excitement amongst local, regional and international stakeholders; driving footfall to the family-friendly Destination Village to ensure a big crowd was in attendance for the In-Port Race. The creative was divided into four subcategories - racing, entertainment, heritage, and watersports – highlighting the various events and entertainment options on offer.

We also designed and produced a prestigious limited-edition coffee table book, in celebration of the Abu Dhabi Ocean Racing team’s victory in the world’s toughest sailing race.